Aruna and Gunjari
Itwah, Roushanganj (village) - Aruna and Gunjari live opposite to each other in the village, making their story very interesting.
Aruna and her husband both work together looking after their cattle. They sell milk, and livestock rearing is the main source of income. Her husband is well connected in the village and has a lot of networking with the local police station (some of the lamps are also rented to the local police station). Aruna owns 3 kits and approximately 30 lamps. Gunjari is from a comparatively economically weaker family.
Gunjari and her husband are daily wage labourers working on fields. She has 1 kit installed at her place.
As the two families live opposite to each other, there could have been a chance of conflict between the two because of probable poaching of customers. However, when the second kit was installed – Rita, Aruna and Gunjari sat together and agreed to the common understanding that no one would give lamps to each other’s customers. There is a good understanding among them now – no conflicts have ever been reported. A perfect case study of how two very close households can also co-exist in this business without poaching on each other’s customers and can still manage to make money. Also, they maintain the same pricing. Aruna, being economically stable, thinks she may buy more kits in future. However, decisions being always taken by husbands in the family, she says that she will have to confirm with her husband.